SDA understands the rules of retail have changed and continue to change. Internet-savvy customers armed with smart devices expect retailers to engage with them on all fronts including social media, in-store, online and on their mobile. Retailers embracing this challenge need newer channels, marketing formats, agile business processes and robust IT to support to meet these challenges.

Industry Challenges

• Retail businesses must be able to very quickly gather an ever-increasing and diverse amount of data relevant to their businesses, process it and make rapid decisions.
• The explosion of mobile smart devices is creating constantly connected and informed consumers. Meeting their needs will require a change in technology investment.
• The supply chain is transforming into a cohesive consumer-driven model focusing on flexibility, visibility and choice of fulfillment options, regardless of touchpoint.
• The Internet of Things such as appliances, automobiles, home security etc., has create the need to more accurately collect, analyze, measure success and customer demand to leverage the information into value.